Diamonds, the mere mention of the word conjures up a flurry of images, emotions and thoughts. No other gem has the kind of power of a diamond. Look no further than to our popular culture for proof; we have movies, songs and books woven around this precious gem and even one famous diamond is said to be cursed – the famous Hope diamond. But where have all of these ideas originated? Are these myths only the creation of the masterful story tellers of our time? Let’s start with the basics, the word diamond actually comes from the Greek word, “adamas” meaning unconquerable or invincible. The Aryan root word “dam,” means to tame or subdue and interestingly enough it is also the root word for madam. These two words came together to form the word diamond; the main objective was to describe a diamond and try to explain the very essence of the gem, i.e. the hardness, the brilliant and its ability to subdue its audience with little to no effort. Diamonds historically were considered symbols of wealth, power and royalty and have been used to ward off evil spirits, impart virtue, generosity and even calm mental illness. Even murder most foul, has been associated with diamonds or diamond powder. These accounts involve sprinkling diamond powder on their food. These stories of murder and intrigue are from antiquity but are also found in our current urban legends. It’s no wonder with so many myths, urban legends and tales of intrigue attributed to diamonds that we have are fascinated with this gem stone. Over the last 100 years, diamonds are making their way into the lives of mainstream America, Europe and other countries in the form of diamond earrings, diamond engagement rings, diamond wedding bands, etc. And with this integration into our societies, the legends of our past are merging with our present. Let’s take a closer look at some common myths and legends. 1. You hear it frequently, a diamond is forever, its true if you care for a diamond properly. Diamonds like any other organic material can break, fracture and even scratch. So, be sure to take proper care of your diamond so it will last for forever. 2. Diamonds are the most expensive gemstone; not true. Diamonds are valuable but its not the most expensive gemstone. Tanzanite, Rubies and Sapphires in great quality can be more expensive than a diamond. 3. Diamonds are a good investment, not entirely true. Most of us will purchase diamonds to be worn; the vast majority of diamond sales are for diamond engagement rings or diamond eternity bands not to be resold for a profit. I would categorize investing in diamonds as a passion investment. Passion investing requires education and skill to ensure a positive return. My advice, buy the diamond engagement ring or diamond ring that you love and enjoy wearing it. 4. My other personal favorite is buy a diamond strictly on appearance! Well, you can do this but “caveat emptor.” Diamonds will look great in a retail jewelry store, the store’s lightening and environment are set up to make the product look great. You need to be careful, make sure that you check the 4 C’s, ask questions and compare stones to see which one you are most comfortable. 5. Emerald cut diamonds are more expensive – this is a complete myth. Emerald cut diamonds are the least expensive as they use the natural formations of the diamond to cut. In all honesty, cutting a round brilliant diamond is the most difficult.6. During the Middle Ages and the Renaissance, every ring that was set with a precious stone (diamond or other wise) was not considered a piece of jewelry but rather an amulet granting magical powers upon the wearer. If the diamond ring was worn on the left side then it was believe it would ward off evil spirits, night mares and phantoms. 7. Diamond Powder – a legendary poison! Through out history pulverized gems and diamonds were used to commit murder. In the late 15thcentury a Turkish Sultan’s son used powdered diamonds sprinkled on his fathers food to murder him so he could ascend to the throne; a famou Italian goldsmith recounted an attempt on his life by an enemy who ordered diamond powder mixed in his salad. It is believed that this association with poison has prompted the myth to discourage the practice of stealing diamonds. It is believed to steal a diamond is to bring about bad luck to the theif. 8. To the Romans, diamonds were worn in rings and pendants as it was believed that it brought magical powers over life’s troubles. It was believe that a diamond granted the wearer strength, invincibility, bravery and courage during a battle. In fact, royalty from Roman times forward had breast plates and armor layered with precious stones as it was believed that these stones possessed magical powers of protection in addition to courage, strengthth and invincibility. 9. According to the song, Diamonds are a girl’s best friend. Not entirely true. There are women that think diamonds are not attractive and would rather have a sapphire, ruby or other precious stone. And there are even women that would rather not have diamonds at all. Murder, music and magic have all be associated with diamonds and each holds a thread of truth. While there is no denying that diamonds still hold a power over us, its probably safe to say that most of us do not believe we’ll have magical powers or that it will protect us from harm. Rather it just makes us feel good to wear our diamonds, whether its your diamond engagement ring, diamond earring or diamond right hand rings. In short, treasure your ring and wear your diamonds!