Diamond Myths vs. Facts
- March 31st, 2009
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The Premier Mine

Historical Diamond Cuts
Archive for March, 2009

The Premier Mine

Historical Diamond Cuts
Engagement rings come in all shapes, sizes and metals. I’m sure if you looked hard enough you would probably find an example of engagement rings made from wood to gold to plastic or anything else you care to dream up. That’s the beauty of traditions, while some are strictly adhered to others tend to shift over time.  The concept of the engagement ring dates back to 860 A.D. when the pope declared that an engagement ring made of gold must be given to seal the marriage contract thus proving the husband was willing to make a financial commitment to his betrothed.  It was only after Maximilian the I, gave his bride to be,  Mary of Burgundy a ring with a diamond that the diamond engagement ring became popular and remains so today. While engagement rings may have changed over the years one thing has not; the cost. It is still one of the most significant investments that a young man or couple will make, so shouldn’t you get what you desire? The most common question we receive is what should I scarf ice in my diamond to get the size of the stone I desire? Well, as I have said previously, it depends. I wish there was a clear black and white answer but unfortunately, there is not.  A diamond, like so many things in life has many facets that needs to be considered before purchasing. We recommend the following:1. Do you homework, Learn about the 4 C’s and how each will affect your price. 2. Set a budget and stick with it – do not let the emotion of the situation sway you.3. Be certain to look for certified diamonds.  You may pay a bit more for it but in the long run it will make upgrading a bit easier or your insurance claim should the diamond engagement ring be lost or stolen. Please know that any diamond can be certified so even if you purchased an uncertified diamond, firms like GIA or EGL will be happy to certify your diamond for a fee. 4. Consider using a family diamond, for example your grandmother’s or great grandmother’s diamond from her engagement ring, a pendant that you no longer wear, a diamond stud earring that has lost its mate. I think you get the idea. It’s amazing to see the new life a diamond takes when set into a new bridal setting. 5. Consider a color gemstone for your engagement ring. Many times you can get a larger gemstone for the same price as a diamond. And no one has ever said it has to be a diamond its just tradition…..and we all love to buck tradition from time to time. In the end, do what is comfortable for you and your budget. As always, we (Alexa Rose Fine Jewels) are more than happy to sit with you, discuss your options to help you find the ring of your dreams. Please feel free to visit with us in North Scottsdale, AZ, Melbourne, Australia or Johannesburg, S.A. – in the US, you can reach us at 480-656-0652 or email sales@alexarosejewelry.com
We can never stress enough the importance of ensuring quality when purchasing and diamond engagement ring.  Further, you need to remember to do your homework before and when you’re out shopping keep an open mind. Shop around and work with people with whom you feel comfortable. Jewelers are very much like your banker or financial advisor, you’re spending a great deal of money with them, you might as well work with someone you actually enjoy working with……
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So, keep in mind the following tips. One – Get to know your perfect diamond.Before you go shopping for your diamond engagement ring be certain to have done some research. Begin by researching the 4 C’s (Cut, Clarity, Color and Carat) and start to understand how this will affect the final price. This will help you to develop your budget for your diamond engagement ring. Each one of the 4 C’s lends something special to your diamond for your engagement ring be certain to have a basic understanding before beginning your search. When you’re sitting with your sales consultant, remember, ask questions and have them clarify anything you do not completely understand. If shopping for other pieces of fine jewelry, you can still loosely apply the 4 C’s, ask your sales consultant about the quality of the diamonds, the total carat weight and if it’s a large pendant, see if there is a smaller size available.  Two – Don’t be afraid to shop around and compare prices. We shop around for the best prices on computers, televisions and cars why not diamonds? I think its partially because usually diamond purchases are like doctors, lawyers, etc. We ask our friends and they refer us to someone with whom they had a pleasant experience.  This adds to the level a comfort and trust. While this is good to follow you may not be completely comfortable with their consultant, don’t be afraid to look around.    However, in the end make sure you’re dealing with a reputable company. Even if you have to pay a little more,  in the long run its usually worth it. Three – Time to Upgrade?
During down turns in the market, larger diamonds (those defined as 2.0ct or greater) usually experience higher levels of inventory. As a result the larger stones typically drop in price, so if you’ve been waiting to upgrade; this could be the best time for you to upgrade and receive a great price.Â
Four –  Deal with a reputable company.Ensure that you’re dealing with a reputable company. Just like your mechanic, you need to be certain that you’re dealing with someone who has a good track record adn who is honest. Check with the Jewelers Board of Trade as this firm rates jewelers according to several different factors.  Also, checking with the local BBB is another great way to check on a business and its reputation. Be certain to also check the company’s return and exchange policy, this could affect you later so be certain that you have a complete understanding before you buy. Five – Look for jewelers who extend credit or offer payment terms. This dove tails with item four.  Most reputable jewelers will have financing options available for customers. In today’s market, some jewelers are starting to offer layaway options for clients as well.  Six – Recycle a diamond!Do you have a ring that was bequeathed to your or a tie tack, pair of earrings or even a pendant? Consider using that stone for your diamond engagement ring. You’ll be amazed at the new life a diamond will take on when placed in a new setting. This will save you thousands and potentially allow you to purchase a more expensive diamond mount that you had originally planned.  Seven – A final word – the 4 C’sWe’ll close this as we began. We routinely are asked about the 4 C’s (Cut, Clarity, Color and Carat) and what one can successfully sacrifice in the interest of their budget. This truly is a personal preference, let your sales consultant know your budget. Do not be shy about it as they should be able to provide you with enough choices for you to make an informed decision.  In short, let your eye and your pocket book be your guide. An engagement ring is one of the single largest purchases that most couples will ever make – Alexa Rose Fine Jewels is here to help you, however, if you’re not in our area  we would like to be certain that you’re able to make an informed, smart and quality purchase.  We invite you to visit our showroom in North Scottsdale for your engagement ring consultation.  We look forward to working with you.
Today’s post begins the discussion on Alexa Rose Fine Jewels and our belief in service.   By now you should have a sense of who Alexa Rose Fine Jewels is as an organization and potentially about us, her staff.  We believe in the golden rule and how it affects others, it is for this reason we are involved in a number of charitable organizations  and prefer to volunteer time rather than diamond jewelry. The word service has gotten a rather dismal reputation of late.  To be of service to another seems to have a negative connotation when actually it is the service industry that truly was the basis for this great country of ours.  Service is one of the founding priniples for Alexa Rose Fine Jewels. We believe in being of service to our clients, helping someone create a special memory whether you’re getting engaged, married, celebrating an anniversary or a special birthday we will gladly assist you in finding the perfect diamond engagement ring, a fabulous pendant or a diamond anniversary band.   We pride ourselves on not being the typical jewelry store. Our certified diamonds  are direct from the source and best of the mine is part of a social uplifting program within the community it resides. It’s not only providing jobs for economic stimulus but also donating time and resources to ensure a whole community.  Visit our website to learn more about Alexa Rose Fine Jewels and our certified diamonds.
Let’s face it, when we go shopping no one likes to feel as if they have overspent for an item or god forbid been taken.   Regardless of economic conditions this aspect to shopping for goods and services remains constant.   We all want to ensure that we are receiving value for the money we are spending.  We prefer products that are priced fairly while ensuring quality, service and selection. This is the concept behind Alexa Rose Fine Jewels; we believe in fair pricing, a wide selection, personalized service and, of course, quality should be at the center of a customer’s experience. As direct importers of certified diamonds and fine jewelry, we are in a unique position to offer you fine jewelry with an extensive selection of products, all at reasonable prices plus true personalized service.   We get to know you, our client and understand your preferences.  When it comes to our diamond engagement ring  selection, we pride ourselves in exceptional styling, unique designs and all at great prices.   We’ll even help you create your own diamond engagement ring; whether its a custom design or taking two styles and merging them into one fabulous ring.  Best of all – it won’t break the bank!  We encourage you to come in and talk with us about the engagement ring of your dreams.We don’t stop with just our engagement rings, we are also direct importers of certified diamonds.  We go directly to the source to ensure quality, pricing and selection.   In short, we bring the mine to you.  We’re able to do this by utilizing our long standing relationship with the Premier Mine near Johannesburg, South Africa.  This particular mine has many fabulous finds to its credit and is one of the few facilities with a cutting facility on site.  Thus “cutting” out one more layer of the diamond buying process which enables us to help you save money on your loose diamond purchase. Further. we are able to ensure that all of our diamonds are both certified and follow the Kimberly Accord Process. We pride ourselves on not being your ordinary jewelry store, so we invite you to visit us in our North Scottsdale Boutique to experience the Alexa Rose difference.
Unless you’ve been living in a cave or hiding under a rock the news that our economy is less than sparkling is not news. It’s rather, a cold, dark reality; we’d all love it to be a dream, so we could wake up.  However, it’s not, so since we’re all in the same boat, let’s see what we can do to help each other save money.    If you’re looking to buy an engagement ring or other piece of fine jewelry; how do you get what you want and stay on your budget?  I’ve outlined some tips to consider when you’re purchasing a diamond engagement ring. All of these items can be applied to earrings, pendants and independence rings as well. Please keep this in mind.Â
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One – Get to know your perfect diamond.
Before you go shopping for your diamond engagement ring be certain to have done some research. Begin by researching the 4 C’s (Cut, Clarity, Color and Carat) and start to understand how this will affect the final price. This will help you to develop your budget for your diamond engagement ring. Each one of the 4 C’s lends something special to your diamond for your engagement ring be certain to have a basic understanding before beginning your search. When you’re sitting with your sales consultant, remember, ask questions and have them clarify anything you do not completely understand. If shopping for other pieces of fine jewelry, you can still loosely apply the 4 C’s, ask your sales consultant about the quality of the diamonds, the total carat weight and if it’s a large pendant, see if there is a smaller size available.  Two – Don’t be afraid to shop around and compare prices. We shop around for the best prices on computers, televisions and cars why not diamonds? I think its partially because usually diamond purchases are like doctors, lawyers, etc. We ask our friends and they refer us to someone with whom they had a pleasant experience.  This adds to the level a comfort and trust. While this is good to follow you may not be completely comfortable with their consultant, don’t be afraid to look around.    However, in the end make sure you’re dealing with a reputable company. Even if you have to pay a little more,  in the long run its usually worth it. Three – Time to Upgrade?
During down turns in the market, larger diamonds (those defined as 2.0ct or greater) usually experience higher levels of inventory. As a result the larger stones typically drop in price, so if you’ve been waiting to upgrade; this could be the best time for you to upgrade and receive a great price.Â
Four –  Deal with a reputable company.Ensure that you’re dealing with a reputable company. Just like your mechanic, you need to be certain that you’re dealing with someone who has a good track record adn who is honest. Check with the Jewelers Board of Trade as this firm rates jewelers according to several different factors.  Also, checking with the local BBB is another great way to check on a business and its reputation. Be certain to also check the company’s return and exchange policy, this could affect you later so be certain that you have a complete understanding before you buy. Five – Look for jewelers who extend credit or offer payment terms. This dove tails with item four.  Most reputable jewelers will have financing options available for customers. In today’s market, some jewelers are starting to offer layaway options for clients as well.  Six – Recycle a diamond!Do you have a ring that was bequeathed to your or a tie tack, pair of earrings or even a pendant? Consider using that stone for your diamond engagement ring. This will save you thousands and potentially allow you to purchase a more expensive diamond mount that you had originally planned. Seven – A final word – the 4 C’sWe’ll close this as we began. We routinely are asked about the 4 C’s (Cut, Clarity, Color and Carat) and what one can successfully sacrifice in the interest of their budget. This truly is a personal preference, let your sales consultant know your budget. Do not be shy about it as they should be able to provide you with enough choices for you to make an informed decision.  In short, let your eye and your pocket book be your guide. An engagement ring is one of the single largest purchases that most couples will ever make – Alexa Rose Fine Jewels is here to help you, however, if you’re not in our area  we would like to be certain that you’re able to make an informed, smart and quality purchase.  We invite you to visit our showroom in North Scottsdale for your engagement ring consultation.  We look forward to working with you.  Â
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Diamond Stud Earrings

Style # YJS6501
The answer to these questions are, ‘it depends.’ I know, how grey, fuzzy and totally ambiguous can you get! My apologies but, let me explain. When you are sitting with a jeweler looking to buy a diamond to set into an engagement ring or even a pair of diamond stud earrings, it really comes down to your personal budget and your eye, in short - how does the diamond look to you?  And would you feel comfortable wearing it? Routinely, we have young couples come into the boutique shopping for diamond engagement rings and they have a tight budget. We’re always able to help them find their dream ring but its interesting to watch the decision making process.  While we as professionals have one opinion of looking at the diamond, you as the consumer and ultimate purchaser may have a completely different thought or feeling on the diamond.  In the final analysis, it truly depends upon your feelings about the diamond, the setting, your budget and of course, the shopping experience.  So, if you’re planning on buying a diamond for your engagement ring or diamonds for the perfect pair of diamond studs - start with your budget, consider the 4 C’s, ask questions and in the end make your decision based on your comfort left level not the comfort level of the sales person.  Check out our posts on the 4C’s and our the individual postings on each.